Our mission
Marketing lacks systems of intelligence
Marketing has systems of record.
Marketing has systems of execution.
Marketing lacks systems of intelligence.
Propensity AI exists to build that missing layer — a system that helps marketing teams continuously learn, decide, and act.
Where data lives
CRM, marketing automation, data warehouse
The missing layer
Learn, prioritize, recommend, decide
Where work ships
Campaigns, sequences, ads, content
Why now
More of everything — yet decisions remain manual
The tools multiplied. The data multiplied. But the most important decisions are still made manually, in meetings and spreadsheets.
Founder story
Built by someone who lived the problem
Propensity was founded by an engineer turned go-to-market leader with more than two decades of experience across software, data, and marketing.
Across those years, a pattern kept repeating: organizations had more tools and more data than ever, and yet decision-making only got harder. Teams could execute quickly but struggled to know what to do next.
Propensity was built to close that gap — to give marketing teams the intelligence layer that turns all of that data and activity into better decisions.
What we believe
Execution is no longer the bottleneck. Decision-making is.
Vision
The intelligence and execution layer for modern GTM
Today's systems execute. Tomorrow's systems will learn, prioritize, recommend, execute, and improve — continuously. We are building toward that future, one layer at a time.
Campaign Command Center is the first step — where intelligence meets the daily work of marketing.
Signals
Inputs from every system
Intelligence
Patterns and drivers, surfaced
Decisions
Prioritized, explainable choices
Execution
Work that ships and compounds
Learning
Outcomes that sharpen the next cycle
Build the future of GTM with us
Whether you want to see the product or start a conversation, we'd like to hear from you.