Propensity AI

GTM simulation platform

Design, simulate, and compare go-to-market strategies before launch. Get a roadmap for what to do next and iterate faster without waiting for live campaign results.

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Core platform modules

Four integrated modules that work together to power your GTM simulation workflow.

Simulator

Core

The engine that powers your GTM experiments. Model buyer behavior, channel performance, and campaign outcomes using real and synthetic data. Run multiple simulations in parallel and compare results.

Scenarios

Core

Design and manage multiple GTM scenarios side-by-side. Define inputs, set constraints, and organize your strategic options. Compare outcomes and confidence levels across all scenarios.

Synthetic Personas

Core

AI-generated buyer personas that model realistic market behavior. Combine with your historical data to simulate how different audiences respond to your GTM strategies.

Recommendations

Core

AI-powered insights and suggestions based on simulation results. Get guidance on scenario optimization, risk factors, and strategic adjustments—but you stay in control.

How work gets done

Clear division between what your team does and what the platform handles.

What You Do

  • Define strategic goals and market assumptions
  • Design GTM scenarios with your team's expertise
  • Review simulation outputs and recommendations
  • Make final strategic decisions with confidence
  • Maintain governance and team alignment

What the Platform Does

  • Generate synthetic buyer personas and behaviors
  • Run AI-powered simulations at scale
  • Model campaign outcomes and buyer responses
  • Compare scenarios with confidence metrics
  • Surface insights and optimization opportunities

Platform benefits

Built for how GTM teams work: with governance, repeatability, and alignment. Start with early-stage strategy validation and scale as your go-to-market expands.

Repeatability

Document your GTM process. Build a library of tested strategies. Scale what works across teams and markets.

Governance

Maintain control with audit trails, access management, and approval workflows. Know who decided what and why.

Decision Alignment

Get stakeholders on the same page with shared simulations. Build consensus around data-backed scenarios.

Scalability

Start with early-stage validation. Expand into multiple segments and markets as your business grows. The platform scales with your needs.

Platform roadmap

Built for today, designed for tomorrow. Here's what's available now and what's coming.

Available Now
  • Core simulation engine
  • Scenario design and comparison
  • Synthetic persona generation
  • Campaign modeling
  • Confidence scoring
  • Basic recommendations
Planned
  • Advanced persona customization
  • Multi-channel attribution modeling
  • Team collaboration features
  • Integration with CRM platforms
  • API access for automation
  • Advanced governance controls

Ready to explore the platform?

See how Propensity AI can transform your GTM planning process.

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