GTM use cases

Real applications for GTM teams managing complex go-to-market motions. Test before you invest, learn before you launch.

Surveys and Customer Studies

The Problem

Decision: Which product features, messages, or market segments to prioritize. Traditional research cycles take weeks or months to field, analyze, and act on. By the time results arrive, market conditions may have shifted.

Why Current Tools Fall Short

Survey platforms and research vendors deliver valuable data but operate on linear timelines. They can't answer follow-up questions quickly or explore alternative scenarios without starting a new study.

What Simulation Enables

Simulate customer responses across multiple scenarios and segments in minutes instead of weeks. Test variations, probe deeper into decision drivers, and explore 'what-if' questions without the time and cost of live fielding.

See how simulated surveys work in practice → Watch demo

Measurable Impact

Learn faster by compressing research timelines from months to days. Teams maintain full control over study design and interpretation, using simulations to inform—not replace—strategic judgment.

Example: Product Feature Prioritization Study

Scenarios Explored
20
Segments Analyzed
8
Time Saved
6 weeks

Ready to explore your use case?

Let's discuss how Propensity AI can support your specific GTM initiatives.

Start a Conversation