About Propensity AI

Most enterprise marketing teams operate in a cycle of launch, wait, measure, adjust. This approach worked when markets moved slowly, but it's no longer sustainable. The cost of getting GTM wrong is too high, and the feedback loops are too slow.

We believe GTM needs to evolve from an execution discipline to a learning system—one where teams can simulate outcomes, test assumptions, and build institutional knowledge before committing resources.

Enterprise teams don't lack ideas—they lack confidence in which ideas will work. Simulation bridges that gap by letting teams explore multiple strategies in parallel, understand trade-offs, and make decisions backed by data instead of gut feelings.

With AI-powered simulation, teams can model complex buyer behaviors, test positioning in new markets, and optimize budget allocation before launch. This isn't about replacing human judgment—it's about augmenting it with systematic exploration.

Propensity AI is built by a team with deep enterprise GTM experience. We've led marketing at scale, navigated complex decision-making processes, and felt the pain of launching strategies with incomplete information.

This isn't an academic exercise—it's a product born from real-world challenges. We're building the tool we wish we had when making high-stakes GTM decisions.